Drop Highlight
Little Empire Music
Galantis
&Midsommar
Where every show becomes a direct line to the people who came.
The encore ends. Thousands of fans just chose to be there. They're still glowing, ready to relive, share, return.
The afterglow is the channel.
Drop Highlight makes that channel one Galantis and Midsommar own directly. A branded gallery after every show and every Midsommar date, where fans come back for the frames and clips they couldn't take themselves. Each return deepens the relationship. Each return captures a contact. Each return opens a window for the next ticket, the next release, the next partner. Working alongside the social channels the team already runs, with one difference: it's audience built, not rented.
Galantis already has the audience. Midsommar is growing fast. The post-event channel is how both compound, show by show, year by year.
Built for live artists. Built for event IP. Deployed on every date the team chooses. Delivered within 24 to 48 hours of the last drop.
A branded gallery after every show, built as a memento for the people who came. Fans see and take the shots they would never get themselves. Professional lens, front-row access, the moments they missed because they were too busy living them. Theirs to keep, return to, send on.
Captured at the point of highest emotional intent. Emails, behaviour, the moments fans choose to act on. Flows directly into the CRM, segmented by show, by city, by event. A clean first-party audience, built from the venue floor up.
Each gallery becomes the route for ticket retargeting, merch links, release pre-saves, next Midsommar presale, sponsor activation. Whatever the moment calls for. The window stays open long after the lights come up.
Drop Highlight's built-in sender puts the gallery in fans' inboxes in a few clicks. From a Galantis address, within 24 to 48 hours of the encore. Existing contacts are loaded in once at setup. New captures from the show join automatically. One send, both audiences, the gallery as the landing.
Cercle partnered with Drop Highlight to deliver branded, fan-facing galleries across the Odyssey tour residency in Paris.
Alongside streamlining the in-house content flow, the platform powered fan galleries that let thousands of attendees relive each show, beautifully, and on-brand.
A home for the nights we've shared. Every show we've played, gathered in one place. The frames, the moments, the bits you might have missed from where you were standing. A gift, from us. Yours to keep, share, return to. See you at the next one.
Designed to fit the operation Little Empire Music already runs. Each idea deployable from show one. Each stacks on the last. Midsommar leads the order because the growth opportunity is now.
Midsommar is scaling. A Galantis brand that's earning its own audience, edition by edition. One gallery per Midsommar date, lives on the Midsommar brand, captures every attendee at the point they want to relive it. Over time, Midsommar carries its own crowd, known by city, by date, by who came back. The brand has Galantis at its core, and a reach that doesn't depend on him to grow.
Midsommar has run a lot of editions already. Photos and footage from those nights, brought into the gallery system at launch, mean the platform doesn't open empty. Every past attendee has a reason to come back the day it goes live. A back-catalogue of fans, captured in a week, not built from zero across a year.
One branded gallery per Galantis show and per Midsommar date. Each lands within 24 to 48 hours, carries the night's highlights, drops a CTA that flexes with the moment. Ticket push one week, merch the next, pre-save when there's a release, sponsor frame when the partner is running.
Each gallery carries CTA slots, integrated into the experience rather than bolted on. A sponsor partner sits inside the moment fans came back for. The next merch drop, the new release, the upcoming show, the community link, placed in front of a known audience already leaning in. Inventory the team controls. Sold or used per show, per edition, or across a season.
A bonus surface for fans who don't open the email or catch the post before the next round of content drops. The same gallery, scannable on the night. Useful where it lands, ignorable where it doesn't.
The platform runs either way. Little Empire Music picks the route that fits the team during a period of operational transition.
Upload, build, publish, all in-house. Full creative control. Full timing control. We stay on call for technical support and review.
Selected highlights drop into one folder. We do the rest. One sign-off sends each gallery live, within 24 to 48 hours of the encore.
Selected content from the tour or events team drops into a shared folder after each show.
We upload, compress, tag and clean the gallery.
One-click review. Approve, or request changes.
Published fast. Fans relive the night, share it on, return traffic to the channel.
Two moves to align. Three to put it on the ground.
An idea kept out of the core plan, available to bring in if the project wants it.
For Midsommar especially, an optional fan-upload tier. Attendees submit their own frames into a holding folder, never the live gallery. Little Empire reviews each submission, filters anything off-brand, and pushes the best back into the gallery for everyone. Same email capture as the rest, same brand control, plus the night seen from every angle.
A version of the fan layer where contributions lean into the lo-fi camcorder aesthetic, Super 8, VHS overlays, grain, soft frame edges. A look that's running across a lot of electronic show content right now. The polish drops out, the feeling stays in, and amateur footage stops needing to compete with professional capture because it isn't trying to.